Sales and commercial
Reseller agreement template
Reseller agreement: A reseller agreement lets a partner resell a vendor’s products or software subscriptions to its own customers at a discount from list price.
Upload yours for a review and e-signature, or save it as a team template.
Start freeWhen to use a reseller agreement
- SaaS companies building a partner channel
- IT resellers and managed service providers
- Value-added resellers bundling services
Reseller agreement template: clause-by-clause outline
Sample starting wording for each clause. Replace the text in [brackets] with your details.
Appointment
The Vendor appoints the Reseller as a non-exclusive reseller of the Products to customers in [territory].
Discount
The Reseller buys at [x]% off the Vendor’s list price.
End-user terms
The Reseller will ensure each customer accepts the Vendor’s end-user terms before use.
Support
The Reseller provides first-line support. The Vendor provides second-line support to the Reseller.
Brand use
The Reseller may describe itself as an “authorised reseller” and use the Vendor’s marks in line with its guidelines.
Customer data
Each party will handle customer personal data as required by data protection law.
What to check before you sign
- Who owns the customer relationship?
- Who provides support, and at what levels?
- Are end-user terms passed through properly?
How to send a reseller agreement for e-signature
- Draft or upload it. Use the outline above with your own wording, upload an existing document, or save it as your organisation’s template.
- Check it against your playbook. Points outside your positions are flagged, and approval rules route it to Legal when needed.
- Send it by email. Signers get a plain-language review and a secure link, sign on any device in the order you set, and can suggest changes as tracked changes.
- Keep the signed PDF. Everyone receives it with a certificate of completion, and key dates go to Upcoming with reminders.
Reseller agreement template: frequently asked questions
How is a reseller paid?
By the margin between its discounted purchase price and the price it charges customers.
Who owns the customer?
It depends on the agreement. Define who holds the contract, the data and the renewal.
Is an electronically signed reseller agreement legally binding?
In most countries, yes. E-signatures are recognised for commercial contracts under laws such as the ESIGN Act (US), eIDAS (EU), the Electronic Communications Act (UK) and the Information Technology Act (India). econtracts.ai adds a certificate of completion with each signer’s identity check and a fingerprint of the signed content.
Can I get a reseller agreement I received reviewed?
Yes. Upload it to econtracts.ai and you get a plain-language review: key dates, money and points to check, each quoting the clause it comes from.
Related contract templates
This outline is a starting point for discussion, not legal advice, and it is not a complete contract. Laws differ by country and sector; have a qualified lawyer review contracts that matter.