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Marketing services agreement template

Marketing services agreement: A marketing services agreement engages an agency or consultant to plan and run marketing, such as SEO, ads, content or social, with clear deliverables and reporting.

Last reviewed 6 November 2026 · 7 clauses · General guidance, not legal advice

Upload yours for a review and e-signature, or save it as a team template.

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When to use a marketing services agreement

  • Hiring a digital marketing agency
  • Paid advertising management
  • Content and SEO retainers

Marketing services agreement template: clause-by-clause outline

Sample starting wording for each clause. Replace the text in [brackets] with your details.

  1. Services

    The Agency will provide [SEO, paid search, content and reporting] as described in the scope.

  2. Ad spend

    Media spend is paid [directly by the Client / by the Agency and recharged at cost]. The Agency fee is separate.

  3. Approvals

    Campaigns and content go live only after the Client approves them.

  4. Reporting

    The Agency will report key metrics monthly.

  5. Accounts and data

    Ad, analytics and social accounts are owned by the Client. The Agency is granted access as a user.

  6. Compliance

    Campaigns will comply with advertising rules and privacy laws on tracking and consent.

  7. Term

    Minimum term [3] months, then rolling monthly with [30] days’ notice.

What to check before you sign

  • Do you own the ad accounts and data?
  • Is media spend separate from the fee?
  • Are there guaranteed results? Be wary if so.

How to send a marketing services agreement for e-signature

  1. Draft or upload it. Use the outline above with your own wording, upload an existing document, or save it as your organisation’s template.
  2. Check it against your playbook. Points outside your positions are flagged, and approval rules route it to Legal when needed.
  3. Send it by email. Signers get a plain-language review and a secure link, sign on any device in the order you set, and can suggest changes as tracked changes.
  4. Keep the signed PDF. Everyone receives it with a certificate of completion, and key dates go to Upcoming with reminders.

Marketing services agreement template: frequently asked questions

Who should own ad accounts?

The client. Agencies should be users, so you keep history and data if you switch.

Can an agency guarantee rankings or leads?

Rarely credibly. Contracts should focus on agreed activities and reporting.

Is an electronically signed marketing services agreement legally binding?

In most countries, yes. E-signatures are recognised for commercial contracts under laws such as the ESIGN Act (US), eIDAS (EU), the Electronic Communications Act (UK) and the Information Technology Act (India). econtracts.ai adds a certificate of completion with each signer’s identity check and a fingerprint of the signed content.

Can I get a marketing services agreement I received reviewed?

Yes. Upload it to econtracts.ai and you get a plain-language review: key dates, money and points to check, each quoting the clause it comes from.

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This outline is a starting point for discussion, not legal advice, and it is not a complete contract. Laws differ by country and sector; have a qualified lawyer review contracts that matter.