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Influencer agreement template

Influencer agreement: An influencer agreement sets the content a creator will publish for a brand, the fee, approval process, usage rights and advertising disclosure rules.

Last reviewed 6 November 2026 · 7 clauses · General guidance, not legal advice

Upload yours for a review and e-signature, or save it as a team template.

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When to use an influencer agreement

  • Paid social media campaigns
  • Ambassador programmes
  • Gifted products in exchange for content

Influencer agreement template: clause-by-clause outline

Sample starting wording for each clause. Replace the text in [brackets] with your details.

  1. Deliverables

    The Creator will publish [2 Instagram posts and 3 stories] about [product] between [dates].

  2. Approval

    The Creator will share drafts [48] hours before posting. The Brand may request reasonable changes.

  3. Disclosure

    All content will be clearly labelled as advertising (for example #ad) as required by advertising rules.

  4. Fee

    The Brand will pay [amount] within [14] days of the final post going live.

  5. Usage rights

    The Brand may reshare the content on its own channels and use it in paid ads for [6] months.

  6. Exclusivity

    The Creator will not promote competing [category] brands for [30] days.

  7. Conduct

    The Brand may end the agreement if the Creator’s conduct brings the Brand into disrepute.

What to check before you sign

  • Are disclosure rules for each market met (FTC, ASA and others)?
  • Are paid-ad usage rights and their duration clear?
  • Is exclusivity proportionate to the fee?

How to send an influencer agreement for e-signature

  1. Draft or upload it. Use the outline above with your own wording, upload an existing document, or save it as your organisation’s template.
  2. Check it against your playbook. Points outside your positions are flagged, and approval rules route it to Legal when needed.
  3. Send it by email. Signers get a plain-language review and a secure link, sign on any device in the order you set, and can suggest changes as tracked changes.
  4. Keep the signed PDF. Everyone receives it with a certificate of completion, and key dates go to Upcoming with reminders.

Influencer agreement template: frequently asked questions

Do influencers have to label sponsored posts?

Yes. Advertising regulators in most countries require clear disclosure such as #ad.

Who owns influencer content?

Usually the creator, with a licence to the brand. Agree usage rights explicitly, especially for paid ads.

Is an electronically signed influencer agreement legally binding?

In most countries, yes. E-signatures are recognised for commercial contracts under laws such as the ESIGN Act (US), eIDAS (EU), the Electronic Communications Act (UK) and the Information Technology Act (India). econtracts.ai adds a certificate of completion with each signer’s identity check and a fingerprint of the signed content.

Can I get an influencer agreement I received reviewed?

Yes. Upload it to econtracts.ai and you get a plain-language review: key dates, money and points to check, each quoting the clause it comes from.

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This outline is a starting point for discussion, not legal advice, and it is not a complete contract. Laws differ by country and sector; have a qualified lawyer review contracts that matter.