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Sponsorship agreement template

Sponsorship agreement: A sponsorship agreement sets what a sponsor pays to an event, team or organisation and the branding, exposure and rights it receives in return.

Last reviewed 6 November 2026 · 6 clauses · General guidance, not legal advice

Upload yours for a review and e-signature, or save it as a team template.

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When to use a sponsorship agreement

  • Event and conference sponsorship
  • Sports teams and athletes
  • Community and charity partnerships

Sponsorship agreement template: clause-by-clause outline

Sample starting wording for each clause. Replace the text in [brackets] with your details.

  1. Sponsorship

    The Sponsor will sponsor [event or property] as [title / gold] sponsor.

  2. Fee

    The Sponsor will pay [amount] in [instalments] by [dates].

  3. Sponsor rights

    The Sponsor receives the benefits in Schedule 1, such as logo placement, booth space and speaking slots.

  4. Brand approval

    Each party will approve uses of its logo in advance.

  5. Exclusivity

    The Organiser will not accept a sponsor in the [category] category.

  6. Cancellation

    If the event is cancelled, the Organiser will [refund / roll over] the fee.

What to check before you sign

  • Are deliverables measurable (for example logo size, attendee numbers)?
  • What happens if the event is cancelled or goes virtual?
  • Is category exclusivity clear?

How to send a sponsorship agreement for e-signature

  1. Draft or upload it. Use the outline above with your own wording, upload an existing document, or save it as your organisation’s template.
  2. Check it against your playbook. Points outside your positions are flagged, and approval rules route it to Legal when needed.
  3. Send it by email. Signers get a plain-language review and a secure link, sign on any device in the order you set, and can suggest changes as tracked changes.
  4. Keep the signed PDF. Everyone receives it with a certificate of completion, and key dates go to Upcoming with reminders.

Sponsorship agreement template: frequently asked questions

How do sponsors measure value?

Through agreed deliverables and reporting, such as attendance, impressions and leads.

What if the event is cancelled?

The contract should say whether the fee is refunded, rolled over or partly retained.

Is an electronically signed sponsorship agreement legally binding?

In most countries, yes. E-signatures are recognised for commercial contracts under laws such as the ESIGN Act (US), eIDAS (EU), the Electronic Communications Act (UK) and the Information Technology Act (India). econtracts.ai adds a certificate of completion with each signer’s identity check and a fingerprint of the signed content.

Can I get a sponsorship agreement I received reviewed?

Yes. Upload it to econtracts.ai and you get a plain-language review: key dates, money and points to check, each quoting the clause it comes from.

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This outline is a starting point for discussion, not legal advice, and it is not a complete contract. Laws differ by country and sector; have a qualified lawyer review contracts that matter.